Email Marketing

Define Email Marketing?

E-mail marketing has been around since not long after the start of the world wide web. As direct marketers learned about the power of sending advertising to people electronically instead of just through the mail, it helped them increase their business exponentially (literally). The primary goal of email marketing is building a large list of potential customers to send e-mail to. This is usually done through promotions and/or giveaways. Marketers can also buy e-mail leads or generate them on their own website by using email marketing sign-up forms or pop-ups.

Why should I use Email Marketing?

When you send a message to someone in their e-mail you have their personal attention. Building a list of e-mail addresses is crucial to the success of any business and helps to increase customer retention and satisfaction. When you have a list of people who are interested in what you sell, you can send a mass advertising or information to a huge amount of people in the blink of an eye. If nothing else, you need to use this form of internet marketing because your competitors might by using it to beat you!

How do I build a big email list?

There are many ways to generate and build a large list. You can buy e-mail leads from a lead broker. You can have a sign-up form on your website offering something of value in order for a visitor to give you their name and e-mail. You can have a survey where they give you their opinion plus have to put their information down. When building your list you can have your visitors single opt-in or double opt-in. Using a e-mail marketing system will help you with both options.

Here is a breakdown of what Innovation Simple offers for email marketing:

On-site

• Creation of Offers
• Installation of Forms and Pop-ups

Off-site

• Broadcasts
• Follow-up Messages

Goals for On-site

• Effectively write content to invoke users to sign up for offers.
• Prepare enticing offers for subscribers to opt-in.

Creation of Offers

The foundational idea for email marketing is to offer your visitors something of value by subscribing to mailing lists. We will help you create valuable offers of enticements for your visitors.

Installation of Forms and Pop-ups

The goal for email marketing is to capture subscribers. We will place opt-in forms on your website in strategic places to receive optimal opt-in subscriptions. We will help you write compelling content to appeal to visitors to get them to opt-in to the mailing list.

Goals for Off-site

• Increase ‘top-of-mind awareness’ for your website.
• Increase website traffic through offers.
• Increase open rates and email deliverability.
• Get subscribers to utilize offers.

Broadcast Messages

We will send offers, promotions, or any email to the subscribed list. All broadcasts will be CAN-SPAM ACT compliant. HTML email or standard text email may be used in broadcasts.

HTML Email Costs: Copywriting, graphics, and photography for HTML email may be provided by us. Contact marketing for details and pricing.

Follow-up Messages

We will create an auto-responder email series that will automatically send scheduled emails at set intervals to subscribers. All follow-up messages will be CAN-SPAM ACT compliant.

Call us for email marketing systems, advice, and the latest trends that work.