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Search Engine Marketing

Search engine optimization is the art of creating and marketing a website so that it appears in the natural (organic) search engine results pages. Organic search engine optimization is generally considered the most reliable form of internet marketing or advertising. Search engine optimization is complex, but consists of several ‘main’ criteria. The following are criteria that are fundamental to SEO:

Time

Search engines (especially Google) value length of time that you have ‘been in business’ on the internet. New websites do not hold as much credibility as those sites that have been around a while and have proven themselves. We recommend also that you register your domain names for an extended period of time if you are sure that it is a domain that you will be using for a while. This shows the search engines and users that you are legit and will be around for a while.

Size

The larger your site, the better chance it will have to rank well. Search engines and users are looking for websites that give lots of great content. Spiders eat up content the best. They want to see valuable, well-worded, organized content. You might consider hiring a profession copywriter.

Growth

Growth is a big factor because just like offline businesses that grow, search engines also like to see if your website is growing and changing. This helps them determine that a company has not been stagnate and is constantly updating their information. When a website is growing, as in adding more content, the search engine spiders will continually come back to crawl the new content and they will see more growth.

Relevancy

The search engines are always changing the way they show results, but the sure fire way to get some good placement is to be relevant. You must prove to the search engine and to users that you are a relevant listing for the query string. If someone searches ‘tennis shoes’ your website must prove that it will yield what ‘the user’ intended to find.

Popularity

This is the area of search engine optimization that marketers such as Innovation Simple do an a monthly basis on a marketing fee. This takes time and much tedious effort on the part of the marketer. Popularity includes link building and social networking but is not limited to these two alone. Those serious about internet marketing will allocate a marketing budget for their internet marketing company to do search engine optimization on a monthly basis.

Here is a breakdown of what Innovation Simple does in regards to search engine optimization:

Website Marketing:

On-site

  • Keyword Research
  • Semantic Code
  • Link Structure
  • “Title”, “alt” and “meta” tags
  • Content Optimization
  • Copywriting
  • XML Sitemap

Off-site

  • Search Engine Submissions
  • Google and Yahoo Tools
  • Directory submissions
  • Social and Content Networks
  • Link Popularity

Goals for On-site

  • Entice major search engines to return often.  This involves easily finding new content, indexing that content, and re-indexing when content is changed.
  • Adjust content and HTML elements to improve relevancy.
  • Improve size of website as a fundamental factor in website marketing.

Keyword Research

The foundational ideas for keywords used in Organic SEO are those specified by Client.  However, a detailed Keyword Research Proposal containing all keywords to be used should accompany this document.

Semantic Code

We will examine your website and make any necessary recommendations for improvement of code.  This may require development work and require an Agreement for such.  This will improve the website architecture and allow robots to crawl the website more freely.

Link structure

We will examine the current site structure and provide guidelines for improvement of link structure and architecture.

“Title”, “alt” and “meta” tags

We will optimize the “title”, “alt” and “meta” tags by using keywords contained in Keyword Research Proposal.

Content Optimization

Keyword density and cloud will be watched to comply with search engine algorithm requirements.

Copywriting

We will help you insert the content you write into your blog/website.  This will enhance repeat visits from robots and enable better indexing in major search engines.
Copywriting Costs:  If you would like to have us do the copywriting, please contact support for pricing and details.

XML sitemap

We will configure a XML sitemap to guide the search engine crawlers deep into the site structure and make sure every page is accessible for indexing.

Goals for Off-site

  • Improve popularity as a fundamental factor in website marketing.
  • Increase the volume of visits from major search engine’s query results pages for keywords contained in Keyword Research Proposal.

Search Engine Submissions

We will submit the website to each major search engines and monitor inclusion in each.

Google and Yahoo Tools

We will submit your website to major search engine’s tools.  We will also monitor its inclusion, crawl errors, sitemap url inclusions, meta errors, and a host of other possible errors.

Directory Submissions

We will submit the website to industry specific directories and other directories and monitor inclusion.

Social and Content Networks

We will attempt to market your website in popular social/content networks (such as: Facebook, MySpace, Squidoo, etc..) to develop natural links.

Link Popularity

We will submit to social bookmarking companies to increase exposure for both internet users and search engines. Submission will be to niche industry social networking and bookmarking companies such as Propeller, Digg, Reddit, Furl, StumbleUpon, Delicious, Newsvine, Connotea, and more.