Video Marketing

Video marketing is the art of getting video to produce results for you by driving traffic to your website and creating interest. Videos are uploaded and marketed on a number of different video sites across the web in huge numbers.

As of 2008, video has begun to hit a high in search engine importance and user interest as well. As of July 2008, Google now allows webmasters to submit xml sitemaps for all videos on the website, a tool never before available.

This marketing medium is the hottest to-date in 2008! Check our blog frequently by subscribing to our entries feed as more in-depth valuable information over 2008 will be posted frequently.

To learn about how innovation.simple. can help you make, edit, or encode online video, visit utah online videos.

Here is a breakdown of what the Innovation Simple marketing team does for marketing videos:

On-site

• Keyword Research
• Video Production
• Tag Optimization

Off-site

• Video Submissions
• Link Popularity

Goals for On-site

• Get major search engines to easily find the videos and index them.
• Get users to remain on website for longer periods of time (decrease bounce rate).
• Place videos on website in strategic places to optimize a user’s experience.

Keyword Research

The foundational ideas for keywords used in Video Marketing are those specified by Client. However, a detailed Keyword Research Proposal contains all keywords to be used.

Video Production

If you need video, we do full service video production. Videos that we produce may be used in commercials or for online viewing. Animation, sound effects, lighting techniques and more are all part of our repertoire. Whether video for commercials or for online viewing, most video needs a considerable amount of time spent in the editing phase. Best of all, you can be a part of the editing decisions if you would like. We encode the videos for the web with a look and feel all your own. Buttons for stopping, pausing, playing, etc are all there for navigation throughout the video.
Video Production Costs: If you would like video production, please contact our video department for details and pricing.

Tag Optimization

We will utilize proper keywords and tagging to provide higher visibility in video websites and search engines using keywords contained in Keyword research Proposal.

Goals for Off-site

• Boost the video’s popularity through achieving top placements in search engine results pages for keywords used.
• Increase exposure of videos in video websites on the internet.
• Obtain traffic to videos from search engine query results pages.

Video Submissions

We will submit videos to video websites to increase exposure for both internet users and search engines. Videos will be submitted to niche industries such as YouTube, Daily Motion, Google Video, Yahoo Video, Msn Video, Break, Sevenfold, Revver, Veoh, and more. We will manually submit videos to video websites.

Premium Submissions: Third party video submission software and tools may be used at an additional cost.

Link Popularity

We will submit to social bookmarking companies to increase exposure for both internet users and search engines. Submission will be to niche industry social networking and bookmarking companies such as Propeller, Digg, Reddit, Furl, StumbleUpon, Delicious, Newsvine, Connotea, and more.

For more on video marketing call Sales: 435-862-7711